The James Allen Difference

Many people wonder why James Allen Diamonds are considered the best place to buy engagement rings online. Today I’m going to touch on that, which is the very reason I set up this blog in the first place.

Let’s first start with the major advantage that has over it’s other competitors – brick and mortar retail stores.

James Allen does not pay rent, unless you consider web hosting costs rent!  Sure, web hosting does cost money, but it’s only a tiny fraction of what major retailers pay for fancy digs in malls, office plazas, and other commercial venues.

The James Allen website can handle any customer, at any time.  They display all of their diamonds with 360 degree views of the stones and engagement rings right there on the website so everyone can see them.  The site is first class, and can accommodate even the most difficult of buyers.

Questions along the way?

James Allen has a very professional staff capable of answering all of your burning questions.  You can ask anything you’d like, and of course, they aren’t afraid to explain to you the 4 C’s of diamond buying.

  • Cut
  • Carat
  • Clarity
  • Color

These are very important in each diamond, and they make up the end price that will be charged should you invest in a diamond.

This blog will detail all of the nitty gritty stuff about James Allen, as well as talk about how they are better than their competition.  Watch out for more updates and see how you can save thousands of dollars on engagement rings.

If you would like to lear more about this company, I invite you to read the full review below, and for more, visit this link:

James Allen Diamond Ring Review

Let’s be honest, buying diamonds is a tricky business. There is more to buying diamonds than just picking a good retailer. You have to determine the quality of the diamond, how it is cut, which shape best suits a piece of jewelry, and finally, you need to be aware of the diamond you are buying truly is AGS and GIA certified.

The problem with most brick and mortar diamond stores is that they never actually tell you the real deal behind a diamond. You are pressured into buying a diamond that the salesperson thinks is the best. They never educate you or tell you about diamond cuts and shape. Hence buying from such retailers often gets you a mediocre diamond that fails to impress anyone.

If you want to make an informed decision, then head over to James Allen and view their collection of diamonds. James Allen is a premium online diamond retailer that provides you with all the necessary tools to help you buy the best diamond for any given piece of jewelry. Their diamond rings are regarded as one of the best diamond rings in the world.

History and Features of James Allen

James Allen was founded by James Allen Schultz and his wife in the late nineties. They started the business because they couldn’t find reliable diamond rings anywhere. The business was started with another name and was rebranded in 2005 to reflect upon the new direction the owners decided to go with. The brand now offers the highest quality GIA and AGS certified true ideal cut diamonds that make rings look bolder and beautiful than ever before.

There are many more reasons why you should consider buying a diamond ring from James Allen. If you are a first-time buyer, there is a section on the retailer’s site that teaches you all about diamonds. You can learn about the different cuts, diamond shapes and other useful things that ultimately help you pick the best diamond on the site.

Each and every piece of jewelry and diamond is presented on the site through the brand’s unique and proprietary Diamond Display Technology that lets you view diamonds in 360-degree views with high-quality image and video details. Through this tool, you can look at the diamonds as if you are looking it through a diamond scope. If you’re very particular about details, then James Allen’s diamond display technology is for you.

Apart from that, the brand has over 200,000 loose diamonds to select from. They also let you customize rings before you buy them. Financial options are also available for those who have a set budget in mind. The brand also offers free shipping to anywhere in the U.S and every diamond comes with a lifetime warranty. If that isn’t enough, they also have a 30-day full money back guarantee if you are not satisfied with what you get.

James Allen Diamond Ring Package

For the purpose of this review, I bought the cheapest diamond ring I could find on the site and had it delivered to my home.

The packaged arrived in a FedEx Box. It was well packed and there was no sign of tearing or damage. As soon as I opened the package, I was surprised to see a wonderfully handsome looking box that contained the diamond ring.

This big package felt exquisite. It had a full sized thick board box that slid out with an embossed logo of the brand and as well as their signature logo. When you slide off the lid of this big box, you will be presented with a full-size foam insert with a space cut in the center of the box. This is where a polished hardwood jewelry box resides containing your precious diamond ring.

I was very happy with the packaging because it can be used as a keepsake for other jewelry pieces or the ring you just got. Everything from the presentation to the outlook was first class. This shows how James Allen is committed to providing the highest quality to its customers.

Within the box, you will find a few useful documents such as the invoice, warranty card, GIA certification, appraisal form, reward cards, and more. I loved the fact that I got a reward card which gets me a good discount on my next purchase.

Diamond Ring Evaluation

When I took out the James Allen Diamond Ring, I was pleasantly surprised to see a ring that was as accurate as I had seen on the site. This shows that you can trust the Diamond Display Technology of James Allen. I have tried buying from other online diamond retailers but every time there are some details missing from the product photos and descriptions. But with James Allen, I got a 100% same diamond that I saw on the site.

The diamond I got was exceptionally clean for the price I paid. Normally when you go for the cheapest diamond rings, you often have to sacrifice on the cut or the ring quality. But as for James Allen, I never saw anything out of place. The inclusions were all very faint and it was impossible to see them without a 10x jewelers loupe.

The ring itself was also very well made. I could easily tell the jeweler had paid extra attention to details everywhere on the ring and it was impossible to find a defect in the design. I have bought many diamond rings in the past but none of them had were this clean.


James Allen is hands down the best place to buy a diamond ring. With their informational articles on diamonds, you can easily learn about the technical bits of diamonds and make an informed decision when finally buying the diamond.

The brand also offers free name engraving service when you buy a ring from them. This is an excellent bonus to an already amazing ring. If you are a first-time buyer, I highly recommend James Allen diamond rings.